Winning the heart of the consumer | Deloitte

Deloitte presents the E³ formula, for Consumer Love and develop meaningful relationships with your customers. Love – in this context – has a formula: The E³ formula

Empathy
x
Experience
x
Engagement
=
Consumer Love

Deloitte explains:

  1. Kick-off and
  2. Part 1 of the formula: The E of Engagement
    Wooing the consumer with personalised propositions

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